March 27, 2019 | Bureau | HotelScapes
The Accor Showcase this year saw more than 1,400 attendees that interacted with Accor representatives from hotels and resorts in India and abroad representing 1,500 properties. For the past three years, the Accor Showcase has brought together key industry and Accor hotels and resorts representatives from India and around the world.
Over the years, the Showcase has served as an ideal platform to ideate on working together to leverage a thriving domestic and outbound tourism market in India. This year saw some of the most prominent corporates, wedding planners, leisure travel planners, travel agents, OTA’s (Online Travel Agencies), etc. as attendees.
The event saw participation from countries such as Seychelles, Philippines, Singapore, Indonesia, Hungary, New Zealand, Australia, Mauritius, Maldives, Switzerland, Azerbaijan, Thailand, Sri Lanka and Spain. Some of the participating hotels were Raffles Seychelles, Raffles Maldives, Rixos Premium Belek Antalya, Fairmont Monte Carlo, Fairmont Maldives Sirru Fen Fushi, SO Sofitel Vienna, Fairmont Nairobi, Fairmont Dubai, Fairmont Bab Al Bahr, Fairmont & Swissotel the Stamford Singapore, Fairmont Marina Abu Dhabi, Swissôtel The Bosphorus Istanbul, Novotel and MGallery Phuket, MGallery Bangkok, Sofitel Budapest, Mövenpick Hotel Switzerland, Movenpick Colombo, Pullman Bali, Pullman Baku, Grand Mercure Bangkok, Novotel Madrid Center, Adagio Paris.
Weddings and MICE travel was the primary focus of most attendees for both Indian and international properties. The most popular destinations amongst the attendees were Bali, Istanbul, Seychelles, U.A.E, Baku amongst others. The Accor Showcase 2019 was fruitful for many properties as they were able to close deals within the event hours.
Speaking on the success of Accor Showcase 2019, Arif Patel, Vice President Sales, Marketing, Distribution & Loyalty, Accor India & South Asia said, “Currently, the hospitality industry is in its best phase as the hotels and resorts are enjoying high occupancy rates across. One of the factors is MICE and weddings as they remain key business elements for both our international and Indian properties. Having said that, loyalty programmes have become key elements for development and operations as their value as business drivers is significant. Accor Showcase provides us the opportunity to present services we offer be it for the first time or the frequent guests. The tremendous feedback and turn-out for the event are the evidence of the faith and love for the Accor brand amongst our esteemed customers.”