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India Outbound

Tourism stakeholders in Sri Lanka take the digital route to boost global trade and tourist outreach

Sri Lanka tourism stakeholders have come together to establish a single point of contact for updating travellers and trade fraternity across the globe. The online platform named ‘www.lovesrilanka.org,’ under the Sri Lanka Tourism Alliance moniker, aims to create an enabling online platform and community to promote Sri Lanka, providing authoritative information on the situation,  perhaps aimed most at negating the bad publicity by the media. The development has come about in the backdrop of dastardly …