His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai recently visited Dubai Holding, the global investment holding company, where he announced the launch of ‘Marsa Al Arab’. The comprehensive tourist destination aims to elevate the family tourism proposition in Dubai; provide supporting foundations to host Expo 2020 Dubai, as well as reinforce Jumeirah Group’s leading position locally and globally as one of the driving forces behind the growth and prosperity of the tourism sector.
A mega undertaking – the mega-project Marsa Al Arab is spread across 4 million sq. ft. and comprises two islands on both sides of Burj Al Arab Jumeirah. It adds 2.2 km of beach frontage and will be the newest addition to Dubai’s long-standing track record of world-class tourist facilities. One island will be dedicated to entertainment and family tourism, while the other comprises an exclusive luxury resort.
Commenting on the project, His Excellency Abdulla Al Habbai, Chairman, Dubai Holding said “The launch of this new and ambitious project is in line with the directives of the visionary leadership to provide the finest and rewarding tourist experiences for visitors to Dubai, as well as enhance Dubai’s position as a global tourist destination. We are proud of the vital role that Dubai Holding plays in this sector through supporting innovation and contributing to the economic diversification of Dubai.
He added: “Dubai has achieved a global reputation for unique offerings and unprecedented achievements. This was feasible through proper planning and accurate execution of such projects, complemented by in-depth knowledge of the local market’s needs and capabilities. As part of strengthening local capabilities, ‘Marsa Al Arab’ will support Emiratisation in the tourism sector by providing new job opportunities and encouraging UAE Nationals to commit their innovative and creative ideas to this vital sector.
Family Resort with World-Class Facilities
Through this resort, Jumeirah Group will introduce new leisure concepts and services to complement its existing family entertainment offer, which includes its portfolio of: Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Al Naseem, Jumeirah Mina A’Salam, Jumeirah Al Qasr and Jumeirah Dar Al Masyaf.
This will be achieved through the construction of a new family-oriented hotel. To boost guest experience at this new resort, Wild Wadi Waterpark, which has seen great success as one of the most significant recreational destinations in the UAE since its opening, will be relocated closer to the beach. The new location will grow the Wild Wadi’s size by more than twice of its existing size. With new thrills, family rides and record breaking attractions Wild Wadi will boost its position as a popular water park globally.
‘Marsa Al Arab’ is expected to further enhance the Emirate’s ongoing economic diversification efforts and support the achievement of Dubai’s Tourism Vision 2020. The project will position Dubai as a leading choice for business and leisure travellers alike, through the development of its tourism landmarks, business infrastructure and residential offering. In addition, ‘Marsa Al Arab’ will create new jobs in the tourism and hospitality sector and encourage UAE National to work in one of the sectors vital to the Emirate’s economic diversification and growth.