April 12, 2019 | Bureau | HotelScapes
InterContinental Hotels Group (IHG) and SAMHI shared details of commercial success of their partnership following the launch of 10 Holiday Inn Express hotels in the country.
In November 2017, IHG joined hands with SAMHI after signing of 14 hotels within their India hotel portfolio. The idea being to renovate and rebrand to Holiday Inn Express on par with the global brand standards. September 2018 witnessed the launch of first rebranded Holiday Inn Express hotel in Gurgaon Sector 50. In the following next six months, total of 10 properties were launched across Bengaluru, Hyderabad, Ahmedabad, Nashik, Pune and Chennai.
Commenting on the success, Pascal Gauvin, Managing Director, IMEA, IHG shared, “We are pleased to announce that the newly launched hotels are currently trading at an ADR of INR 3254, and Holiday Inn Express Gurgaon Sector 50 which has been open for six months is operating at 21% above the forecasted RevPAR. Our partnership with SAMHI and launch of the new Holiday Inn Express portfolio has given us a solid foothold in the midscale hotel segment in India. Together we will continue to contribute by building a robust hospitality market in the country.”
Ashish Jakhanwala, Founder, MD & CEO, SAMHI added, “In terms of a partnership, IHG has trusted us with one of their most recognized brands and to operating the hotel to the highest brand standards, profitably. Our end of the partnership was to deliver a truly best in class product that met the highest brand standards. I can say following, an INR 100cr investment on renovation (550cr on the acquisition of the Holiday Inn portfolio). We have conducted one of the largest rebranding exercises in the Indian hospitality industry. Not only do we remain confident about opening the remaining four hotels in the portfolio but also add more Holiday Inn Express hotels to the portfolio across Tier 1 and Tier 2 cities.”
All Holiday Inn Express hotels under IHG – SAMHI portfolio offer intelligent, design-led, contemporary rooms, providing an inviting and efficient environment to the guests. For seamless connectivity, the hotels offer free high-speed Internet in all rooms. Guests staying at Holiday Inn Express can enjoy breakfast (included in the rate) with quality offering, to kick-start their day.
IHG currently has 39 hotels operating across four brands in India, including InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn and Holiday Inn Express, and a strong pipeline of 39 hotels due to open in the next 2-3 years.