The home-grown travel aggregator MakeMyTrip has launched its latest ad campaign ahead of festive season, roping in Bollywood actress Diana Penty as the brand ambassador for the MMT Gift cards. The campaign highlights the importance of experiences for friends and family, and how it remains a great gift. The campaign lists out the wide range of Travel Gift Cards that one could opt for in this festive season.
Commenting on the campaign, Saujanya Shrivastava, Group CMO, MakeMyTrip, said, “Festivals are about families, togetherness and caring for each other, and given how more and more people value travel as the ultimate gift, we want to offer them all the choice they deserve. Through our new campaign, we aim to inspire consumers to fulfil their desire to explore more and enjoy the convenience that online travel has to offer.”
The gift cards are available in many denominations and are redeemable across flights, hotels and holidays.