The Sharjah Tourism board has recently conducted a 4-city tourism promotional roadshow for stakeholders and travel agents. The roadshow was held in Chennai, Hyderabad, Jaipur and Ahmedabad from October 9 to October 12, respectively. The aim of the show was to increase visibility of the emirate of Sharjah as a cultural, business, leisure and educational destination amongst Indian travelers and to increase engagement with education boards, tourism sector, policy makers and business community.
The event was attended by travel agents, DMCs, hoteliers, airline officials and management of Sharjah Tourism board. The roadshow created a platform for representatives of Sharjah Tourism board and other delegates to interact with travel agents based in these 4 cities and ways to effectively promote and position Sharjah in the Indian market.
Khalid Jasim Al Midfa Naiken, Chairman, Sharjah Commerce and Tourism Development authority, Govt of Sharjah commented that “India was a very lucrative market,” stating “we are aware of the potential it holds in terms of inbound visitor traffic into Sharjah. We are happy to be tapping this important market through our four-city roadshow. We received an overwhelming response from travel agents and stakeholders and we look forward to doing more roadshows in the state in near future.”
He further added “we want to promote Sharjah as a cultural and education destination for Indian travelers. Sharjah has a lot to offer in terms of tourism, culture and commerce and it is imperative that the scope of engagement between both countries should now be taken to second level. India is one of the most crucial and promising tourism markets for Sharjah and the emirate every year attracts thousands of tourists and visitors from the country. It is also a safe destination for women and we want to highlight that”
Sharjah’s hotels and resorts are witnessing a significant surge in tourist arrivals and the latest push is likely to help the tourism board maintain the needed momentum in the Indian market.